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	<title>From Scratch Design</title>
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	<link>http://fromscratchdesign.com</link>
	<description>Graphic Design + Web Design</description>
	<lastBuildDate>Tue, 10 Aug 2010 16:37:13 +0000</lastBuildDate>
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		<title>David White, book signings</title>
		<link>http://fromscratchdesign.com/2010/08/david-white-book-signings/</link>
		<comments>http://fromscratchdesign.com/2010/08/david-white-book-signings/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 15:58:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Blog]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/?p=800</guid>
		<description><![CDATA[David White&#8217;s new release, A Stroke of Genius, has been on the shelves for just a few months and already he&#8217;s had appearances and signings at several local bookstores. He&#8217;s also been interviewed on ABC 33/40 and NBC. Here are a few photos from the book signings!]]></description>
			<content:encoded><![CDATA[<p>David White&#8217;s new release, <a href="http://fromscratchdesign.com/2010/05/david-white-bookcover/" target="_self"><em>A Stroke of Genius</em>,</a> has been on the shelves for just a few months and already he&#8217;s had appearances and signings at several local bookstores. He&#8217;s also been <a href="http://davidhwhitejr.com/newsreviews" target="_blank">interviewed on ABC 33/40 and NBC</a>.</p>
<p>Here are a few photos from the book signings!</p>
<p><a href="http://fromscratchdesign.com/wp-content/uploads/2010/08/2010-06-10-17.20.44.jpg" rel="lightbox[800]"></a><a href="http://fromscratchdesign.com/wp-content/uploads/2010/08/Screen-shot-2010-08-10-at-10.46.38-AM.png" rel="lightbox[800]"><img class="alignnone size-large wp-image-802" title="Screen shot 2010-08-10 at 10.46.38 AM" src="http://fromscratchdesign.com/wp-content/uploads/2010/08/Screen-shot-2010-08-10-at-10.46.38-AM-680x1024.png" alt="" width="477" height="717" /></a><a href="http://fromscratchdesign.com/wp-content/uploads/2010/08/2010-06-10-17.20.44.jpg" rel="lightbox[800]"></a></p>
<p><a href="http://fromscratchdesign.com/wp-content/uploads/2010/08/2010-06-10-17.20.44.jpg" rel="lightbox[800]"><img class="size-large wp-image-801 alignnone" title="2010-06-10 17.20.44" src="http://fromscratchdesign.com/wp-content/uploads/2010/08/2010-06-10-17.20.44-e1281455753636-764x1024.jpg" alt="" width="473" height="636" /></a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>David White, Web Site</title>
		<link>http://fromscratchdesign.com/2010/08/david-white-web-site/</link>
		<comments>http://fromscratchdesign.com/2010/08/david-white-web-site/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 20:11:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/?p=791</guid>
		<description><![CDATA[Launch Site &#62;&#62;&#62; Project: Regional best-seller David H. White wanted a website that showcased his books, his blog, twitter feed, press releases and press kits. The talented Ryan Roenigk (web development and general &#8220;I can figure anything out&#8221; guru) and I developed a site for David that promotes his books and his branding through social [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/06/Picture-13.png" rel="lightbox[791]"><img title="David White, website" src="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/06/Picture-13.png" alt="" width="591" height="458" /></a></p>
<p><a href="http://www.davidhwhite.com" target="_blank">Launch Site &gt;&gt;&gt;</a></p>
<p><strong>Project:</strong> Regional best-seller David H. White wanted a website  that showcased his books, his blog, twitter feed, press releases and  press kits. The talented Ryan Roenigk (web development and general &#8220;I  can figure anything out&#8221; guru) and I developed a site for David that  promotes his books and his branding through social media. David&#8217;s blog  and twitter feeds are featured on the home page. The twitter bird  changes depending on the sport-hashtag featured in his tweet (Ryan  rocks).</p>
<p>I also designed the bookcover for David&#8217;s newest release, A Sroke of Genius.</p>
<p>David is a former journalist and the author of <em>Leadership Lessons for Life</em>, <em>Shorty: A Life in Sports</em>, <em> A Man of Character, </em>and<em> A Stroke of Genius. </em></p>
<p><strong>Thoughts from David: </strong>“Kelly Housholder is one of the  most  intelligent, efficient, and hard-working people I have ever worked   with. I have written four books and Kelly has worked with me on the   last two. Her work is flawless. Kelly and I started with our work on my   third book. She developed a beautiful, thought-provoking web site that   stood out and added so much value and credibility to my work. We have   continued to work together on my fourth book and she has kept on adding   value to my product. I feel lucky to have her.</p>
<p>Kelly has developed my twitter page, my website with the various   aspects of it–the books page and the home page. And she also designed my   postcards, letterhead, business cards and envelopes. Her work is   flawless and beautiful aesthetically.</p>
<p>Kelly is the consummate professional and I have been lucky to work   with her. I want to continue to do so. Her kind, personable, happy and   diligent nature are also characteristics that make her so appealing.</p>
<p>I highly recommend Kelly for any artistic endeavor you wish to  pursue. She is a first class professional and person.”</p>
]]></content:encoded>
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		<item>
		<title>H&amp;H Interior Design</title>
		<link>http://fromscratchdesign.com/2010/08/hh-interior-design-launche/</link>
		<comments>http://fromscratchdesign.com/2010/08/hh-interior-design-launche/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 16:29:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Blog]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/?p=813</guid>
		<description><![CDATA[Just launched: www.HandHInteriorDesign.com! Congrats to Dawn and Tobie on combining their unique and fabulous talents to bring us H&#38;H Interior Design. Cheers to good design and new businesses! Inspired by European tradition and American modernism, creating classic and timeless interiors has always come natural for both of these Birmingham, Alabama designers.  They have worked on [...]]]></description>
			<content:encoded><![CDATA[<p>Just launched: <a href="http://www.handhinteriordesign.com" target="_blank">www.HandHInteriorDesign.com</a>!</p>
<p><a href="http://fromscratchdesign.com/wp-content/uploads/2010/08/Screen-shot-2010-08-10-at-11.33.13-AM.png" rel="lightbox[813]"><img class="alignnone size-large wp-image-814" title="Screen shot 2010-08-10 at 11.33.13 AM" src="http://fromscratchdesign.com/wp-content/uploads/2010/08/Screen-shot-2010-08-10-at-11.33.13-AM-1024x744.png" alt="" width="658" height="477" /></a></p>
<p>Congrats to Dawn and Tobie on combining their unique and fabulous talents to bring us H&amp;H Interior Design. Cheers to good design and new businesses!</p>
<p>Inspired by European tradition and American modernism, creating classic  and timeless interiors has always come natural for both of these  Birmingham, Alabama designers.  They have worked on projects in  Savannah, Memphis, New Orleans and all over Birmingham and its  surrounding areas.</p>
]]></content:encoded>
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		<item>
		<title>New Website!</title>
		<link>http://fromscratchdesign.com/2010/07/new-website/</link>
		<comments>http://fromscratchdesign.com/2010/07/new-website/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 23:05:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Blog]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/?p=783</guid>
		<description><![CDATA[I launched my new portfolio site (you&#8217;re looking at it!). Hope you enjoy. The last couple weeks at From Scratch Design have been exciting and busy. I&#8217;ve been re-branding and handling the web site for Moss Rock Festival. The creative is looking so GOOD! The talented Paul Halupka and Anna Reynolds have been behind the [...]]]></description>
			<content:encoded><![CDATA[<p>I launched my new portfolio site (you&#8217;re looking at it!). Hope you enjoy.</p>
<p>The last couple weeks at From Scratch Design have been exciting and busy. I&#8217;ve been re-branding and handling the web site for Moss Rock Festival. The creative is looking so GOOD! The talented Paul Halupka and Anna Reynolds have been behind the scenes with me. Can&#8217;t wait to show it off!</p>
<p>I&#8217;ve also been working on some new recruitment pieces for the UAB School of Business, an annual report, and well, you&#8217;ll just have to wait and see&#8230;.</p>
<p>More creative coming soon!</p>
]]></content:encoded>
			<wfw:commentRss>http://fromscratchdesign.com/2010/07/new-website/feed/</wfw:commentRss>
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		<item>
		<title>Kristin+Scott:  Wedding Invites</title>
		<link>http://fromscratchdesign.com/2010/07/kristinscott-wedding-invites/</link>
		<comments>http://fromscratchdesign.com/2010/07/kristinscott-wedding-invites/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 15:11:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured slides]]></category>
		<category><![CDATA[Invitations]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/?p=404</guid>
		<description><![CDATA[Kristin + Scott&#8217;s wedding invites turned out fabulously. I&#8217;m so excited about my new friend at Mary Speaker Letterpress (Patrick Masterson), who perfectly hand crafted these invites on his press. Stay tuned for more pics and invites for Kristin+Scott.]]></description>
			<content:encoded><![CDATA[<p><a href="http://fromscratchdesign.com/wp-content/uploads/2010/03/kristin_weddingsuite.jpg" rel="lightbox[404]"><img class="alignnone size-full wp-image-775" title="kristin_weddingsuite" src="http://fromscratchdesign.com/wp-content/uploads/2010/03/kristin_weddingsuite.jpg" alt="" width="580" height="387" /></a></p>
<p>Kristin + Scott&#8217;s wedding invites turned out fabulously. I&#8217;m so excited about my new friend at <a href="http://www.maryspeaker.com/" target="_blank">Mary Speaker Letterpress</a> (Patrick Masterson), who perfectly hand crafted these invites on his press. Stay tuned for more pics and invites for Kristin+Scott.</p>
]]></content:encoded>
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		<item>
		<title>LemakHealth</title>
		<link>http://fromscratchdesign.com/2010/05/lemakhealth-2/</link>
		<comments>http://fromscratchdesign.com/2010/05/lemakhealth-2/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:58:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured slides]]></category>
		<category><![CDATA[Home Page]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/fromscratch/?p=467</guid>
		<description><![CDATA[Launch Site &#62;&#62; Project: FilStaffing (a creative staffing agency) asked me to design a social networking site dedicated to motivating people to act on a desire for better living and total wellness. Zackery Moore, Ryan Roenigk and I collaborated to create a site that connected with experts and peers driven by common interests, shared experiences [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/05/Picture-7.png" rel="lightbox[706]"><img class="alignnone size-large wp-image-468" title="Lemakhealth.com homepage" src="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/05/Picture-7-1024x722.png" alt="" width="636" height="448" /></a></p>
<p><a href="http://www.lemakhealth.com" target="_blank">Launch Site &gt;&gt;</a></p>
<p>Project: FilStaffing (a creative staffing agency) asked me to design a social networking site  dedicated to motivating people to act on a desire for better living and  total wellness. Zackery Moore, Ryan Roenigk and I collaborated to create a site that connected with experts and peers driven by common  interests, shared experiences and mutual questions.  Anyone can create a profile and join in the online community of sharing healthy ideas. LemakHealth.com is built on BuddyPress and sports a completely custom design  created by myself and Paul Halupka.</p>
<p>This niche social networking site gives athletes, patients, or anyone interested in health related topics a chance to share information, read articles from experts, as well as engage each other using profiles, messaging, groups, forums, and blogging.</p>
]]></content:encoded>
			<wfw:commentRss>http://fromscratchdesign.com/2010/05/lemakhealth-2/feed/</wfw:commentRss>
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		<item>
		<title>David White, bookcover</title>
		<link>http://fromscratchdesign.com/2010/05/david-white-bookcover/</link>
		<comments>http://fromscratchdesign.com/2010/05/david-white-bookcover/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:56:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured slides]]></category>
		<category><![CDATA[In Print]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/?p=787</guid>
		<description><![CDATA[Project: Regional best-seller David H. White asked me to design a cover for his forth book, A Stroke of Genius.  A Stroke of Genius is the tale of an extraordinarily talented young golfer, and is a perfect read for any golf fan. I designed the bookcover as well as promotional collateral for his book signings. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/06/Picture-18.png" rel="lightbox[787]"><img title="David White" src="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/06/Picture-18.png" alt="" width="414" height="472" /></a></p>
<p><strong>Project:</strong> Regional best-seller David H. White asked me to design a cover for his forth book, <em>A Stroke of Genius</em>.  <em>A  Stroke of Genius</em> is the tale of an extraordinarily talented young  golfer, and is a  perfect read for any golf fan. I designed the bookcover as well as  promotional collateral for his <a href="http://fromscratchdesign.com/2010/08/david-white-book-signings/" target="_self">book signings.</a> Look for David&#8217;s  commercials on ESPN.</p>
<p>Oh, I did his <a href="http://fromscratchdesign.com/2010/08/david-white-web-site/" target="_self">website design</a>, too.</p>
<p>David H White is a former journalist and the  author of <em>Leadership Lessons for Life</em>,  <em>Shorty: A Life in  Sports</em>, <em>and A Man of Character. </em></p>
<p><strong>Thoughts from David: </strong>&#8220;Kelly Housholder is one of the most  intelligent, efficient, and hard-working people I have ever worked with.  I have written four books and Kelly has worked with me on the last two.  Her work is flawless. Kelly and I started with our work on my third  book. She developed a beautiful, thought-provoking web site that stood  out and added so much value and credibility to my work. We have  continued to work together on my fourth book and she has kept on adding  value to my product. I feel lucky to have her.</p>
<p>Kelly has developed my twitter page, my website with the various  aspects of it–the books page and the home page. And she also designed my  postcards, letterhead, business cards and envelopes. Her work is  flawless and beautiful aesthetically.</p>
<p>Kelly is the consummate professional and I have been lucky to work  with her. I want to continue to do so. Her kind, personable, happy and  diligent nature are also characteristics that make her so appealing.</p>
<p>I highly recommend Kelly for any artistic endeavor you wish to pursue. She is a first class professional and person.&#8221;</p>
]]></content:encoded>
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		<item>
		<title>David H. White</title>
		<link>http://fromscratchdesign.com/2010/05/david-h-white/</link>
		<comments>http://fromscratchdesign.com/2010/05/david-h-white/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:35:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Elements]]></category>
		<category><![CDATA[Featured slides]]></category>
		<category><![CDATA[In Print]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/fromscratch/?p=460</guid>
		<description><![CDATA[Project: Design some killer stationary for David White. These business cards and notecards are letter pressed and duplexed. (HOT) Letterpress super hero, Patrick Masterson, did a beautiful job. Thoughts from David: &#8220;Kelly Housholder is one of the most intelligent, efficient, and hard-working people I have ever worked with. I have written four books and Kelly [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/05/DW_bc.png" rel="lightbox[683]"><img class="alignnone size-large wp-image-462" title="DW_bc" src="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/05/DW_bc-1024x685.png" alt="" width="636" height="424" /></a></p>
<p><strong>Project:</strong> Design some killer stationary for David White. These business cards and notecards are letter pressed and duplexed. (HOT) Letterpress super hero, Patrick Masterson, did a beautiful job.</p>
<p><strong>Thoughts from David: </strong>&#8220;Kelly Housholder is one of the most intelligent, efficient, and hard-working people I have ever worked with. I have written four books and Kelly has worked with me on the last two. Her work is flawless. Kelly and I started with our work on my third book. She developed a beautiful, thought-provoking web site that stood out and added so much value and credibility to my work. We have continued to work together on my fourth book and she has kept on adding value to my product. I feel lucky to have her.</p>
<p>Kelly has developed my twitter page, my website with the various aspects of it–the books page and the home page. And she also designed my postcards, letterhead, business cards and envelopes. Her work is flawless and beautiful aesthetically.</p>
<p>Kelly is the consummate professional and I have been lucky to work with her. I want to continue to do so. Her kind, personable, happy and diligent nature are also characteristics that make her so appealing.</p>
<p>I highly recommend Kelly for any artistic endeavor you wish to pursue. She is a first class professional and person.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://fromscratchdesign.com/2010/05/david-h-white/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>IronTribe Fitness</title>
		<link>http://fromscratchdesign.com/2010/05/irontribe-fitness/</link>
		<comments>http://fromscratchdesign.com/2010/05/irontribe-fitness/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:10:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/fromscratch/?p=452</guid>
		<description><![CDATA[Launch Site &#62;&#62; Project: Iron Tribe Fitness is a Birmingham based training facility that employs CrossFit as a tool in developing true athletes. Iron Tribe is truly a unique atmosphere of pure adrenaline, competition, encouragement and triumph. ITF hired Whitespace Studio to handle their branding project from the ground up. Anna Reynolds (visionary and project [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.irontribefitness.com"><img class="alignnone size-full wp-image-455" title="IronTribeFitness.com" src="http://fromscratchdesign.com/fromscratch/wp-content/uploads/2010/05/Picture-6.png" alt="" width="646" height="428" /></a></p>
<p><a href="http://www.irontribefitness.com" target="_blank"><strong>Launch Site &gt;&gt;</strong></a></p>
<p><strong>Project:</strong> Iron Tribe Fitness is a Birmingham based training facility that  employs CrossFit as a tool in developing true athletes. Iron Tribe is  truly a unique atmosphere of pure adrenaline, competition, encouragement  and triumph. ITF hired Whitespace Studio to handle their branding  project from the ground up. Anna Reynolds (visionary and project manager extraordinaire) at Whitespace Studio did an  amazing job developing a brand identity, apparel, interior and space  design, signage and so much more. Anna hired me to help with the  branding efforts as well as managing and designing the website project.</p>
<p>I proposed a private social network using wordpress MU and buddypress  to create an online community for ITF, the staff, and their athletes.  IronTribeFitness.com uses social media interactions (twitter, facebook,  blogging, profiles, forums, and more) to build an online community for  their “tribe”.  Athletes can post photos, videos, blogs, and recipes as  well as have a personal presence on the site with a profile, wall,  messaging, groups, and forums. Ryan Roenigk (all-knowing wordpress developer and problem solver), Paul Halupka (designer co-pilot) and I designed custom  features such as “Challenges” and “High Fives”.   The tribe looks  forward to the WOD (Work Out of the Day”) and weekly recipe postings by  the founder, Forrest Walden and his wife, Mendy.</p>
<p>Iron Tribe Fitness launched on February 16, 2010 and within 2 days  had over 1000 unique visitors. Less than 6 months from their grand opening, IronTribe is almost at full capacity.</p>
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		<title>Level, A Build Company</title>
		<link>http://fromscratchdesign.com/2010/03/level-a-build-company/</link>
		<comments>http://fromscratchdesign.com/2010/03/level-a-build-company/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 22:48:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://fromscratchdesign.com/?p=755</guid>
		<description><![CDATA[www.buildbalanced.com Website and Business Identity and Stationary Design for Level, a full service residential design firm based in Birmingham, Alabama. Project: Business Identity, Business Stationary and Website Design for Level, Inc Agency: White Space Studio Creative Director: Anna Reynolds Designer and Flash Programmer: Kelly Housholder]]></description>
			<content:encoded><![CDATA[<p><a href="http://fromscratchdesign.com/wp-content/uploads/2010/05/levelinc.png" rel="lightbox[755]"><img class="alignnone size-full wp-image-760" title="levelinc" src="http://fromscratchdesign.com/wp-content/uploads/2010/05/levelinc.png" alt="" width="640" height="555" /></a></p>
<p><a href="http://www.buildbalanced.com" target="_blank">www.buildbalanced.com</a></p>
<p>Website and Business Identity and Stationary Design for Level, a full  service residential design firm based in Birmingham, Alabama.</p>
<p>Project: <strong>Business Identity, Business Stationary and Website Design  for Level, Inc</strong><br />
Agency: <a href="http://ffffffspace.com" target="_blank"><strong>White Space Studio</strong></a><br />
Creative Director: <strong>Anna Reynolds</strong><br />
Designer and Flash Programmer: <strong>Kelly Housholder</strong></p>
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