IronTribe Fitness
Project: Iron Tribe Fitness is a Birmingham based training facility that employs CrossFit as a tool in developing true athletes. Iron Tribe is truly a unique atmosphere of pure adrenaline, competition, encouragement and triumph. ITF hired Whitespace Studio to handle their branding project from the ground up. Anna Reynolds (visionary and project manager extraordinaire) at Whitespace Studio did an amazing job developing a brand identity, apparel, interior and space design, signage and so much more. Anna hired me to help with the branding efforts as well as managing and designing the website project.
I proposed a private social network using wordpress MU and buddypress to create an online community for ITF, the staff, and their athletes. IronTribeFitness.com uses social media interactions (twitter, facebook, blogging, profiles, forums, and more) to build an online community for their “tribe”. Athletes can post photos, videos, blogs, and recipes as well as have a personal presence on the site with a profile, wall, messaging, groups, and forums. Ryan Roenigk (all-knowing wordpress developer and problem solver), Paul Halupka (designer co-pilot) and I designed custom features such as “Challenges” and “High Fives”. The tribe looks forward to the WOD (Work Out of the Day”) and weekly recipe postings by the founder, Forrest Walden and his wife, Mendy.
Iron Tribe Fitness launched on February 16, 2010 and within 2 days had over 1000 unique visitors. Less than 6 months from their grand opening, IronTribe is almost at full capacity.
